McCann Mobile Personality Profiler

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McCANN TRUTH CENTRAL

Mobile Personality Profiler

What's Your Mobile Personality?

McCann Truth Central’s Mobile Personality Profiler is the first ever tool to uncover and define a whole new world of distinct mobile personalities. Take the test and see for yourself.

The following questions will take about 3 minutes to answer. On each screen, choose the option that best describes you. Try to be as honest as you can!
Choose One:
- I enjoy getting lots of messages from many people, even if I can't respond to everyone at once
  
  I enjoy having fewer messages at once, so I can focus on one person at a time
- When I shop for a device and plan, I find it is important to read reviews to help me make a decision
  
  When I shop for a device and plan, I find it is important to have the newest technology, even if there aren't as many reviews out yet
- I prefer to communicate using faster methods, such as SMS text or email, even if they are less personal
  
  I prefer to communicate using voice or video, so that I can see and hear the other person, even if it takes longer
- My mobile device is the main way I manage my time and organize myself
  
  I do not typically use my mobile device to manage my time and organize myself
- I almost always take a call from a good friend when it's appropriate to do so and I am free
  
  I often screen calls and decide when it's best to connect with good friends
- I write longer mobile messages than most of my friends in order to make sure I say everything I want to
  
  I write shorter mobile messages than most of my friends, because people can figure out what I mean
- I will ask someone to keep their voice down and/or turn off the sound of their mobile if it is bothering me
  
  Even if someone is speaking too loudly and/or his or her mobile is making too much noise, I usually don't say anything and just ignore it
- I usually enter people's phone numbers into contacts and/or set up speed dials
  
  I usually don't bother to set up contacts and/or speed dials, I prefer to dial from memory or use 'recent calls,' 'redial,' etc.
- I prefer to have a ringtone turned on when it's appropriate
  
  I prefer to have my mobile on vibrate/silent at all times
- I usually don't like trying new apps and programs unless I have a specific need
  
  I like to try out new apps and programs to experiment or see if they’re better than what I'm currently using
- I am hesitant to let someone else use my device
  
  If someone asks to look at or use my device, I usually permit them, even if it makes me feel uncomfortable
- I try to monitor the amount of time I spend on my device or data that I use
  
  I usually don't monitor the amount of time I spend on my device or data that I use
- I am usually happy to give out my number/contact details to people so we can connect in the future
  
  I usually prefer to meet a person a few times or get to know them before giving them my number/contact details to connect
- I am usually quite loyal to my device's manufacturer (e.g., Samsung, Nokia) or operating system (e.g., Android, Apple); I like to know what I am doing
  
  I am not loyal to a manufacturer (e.g., Samsung, Nokia) or operating system (e.g., Android, Apple); I want to experiment or have the newest device
- I do not feel pressured to respond to things immediately on my mobile; unless it's an emergency, people should wait
  
  I feel like I need to respond immediately when someone contacts me on my mobile
- I need to have my mobile device with me at all times; I do not like to be without it, even when I am not expecting a call or message
  
  I do not need to have my mobile device with me at all times; I am okay leaving it in another room when I am not expecting a call or message
- I think that mobile devices make me more sociable
  
  I think that mobile devices make me less sociable
- I think the best thing mobile devices have done is make us more productive
  
  I think the best thing mobile devices have done is make us more creative
- I think it is okay to have a phone out at dinner or during meetings; it's important to stay connected even if I don't respond
  
  I try not to have a mobile device out during dinner or meetings; it’s important that people know I am focused on them
- I always keep my phone on, even at night when I am sleeping
  
  I turn my phone off/put it on silent when I go to bed at night
Your mobile personality

Favorite personalities
- Cellularly Conflicted
  
  Like many of us, you sometimes feel torn about those little boxes that rule our lives. For example, you worry that our phones are making us less sociable, yet you'd mostly rather send a quick text than engage in a long voice call. You think that mobile devices increase our productivity, and yet you haven't quite found the time to organize your own time (i.e., your mobile calendar!). But don't worry, because you're not alone. Most of us humans feel cellularly conflicted at one time or another. In the meantime, you might want to explore a few utility apps to help you stay organized: Evernote, Taskrabbit and Billminder.
- Data Diva
  
  140 character limit? What is this @#$%? Calm down, connected friend, your buddies won't mind if you take ten to get back to them. You're a serial chatterer and your phone bills are probably keeping some of the networks in business. You're too busy catching up with friends to organize your extensive contacts list. You can't imagine life without mobile, but you suspect you're not getting everything you can out of your devices, and you may be right. You might like the Onavo Extend app that helps you manage your data usage.
- Phub Phobic
  
  Picture the scene: you're deep in conversation with a colleague who is confiding in you when your phone rings. It's your best friend and you know she's having a crisis. What to do? Should you phub (phone snub)? A world of limitless connections creates new dilemmas for someone like you who always puts the needs of others above your own. Perhaps it's time for you to switch off (literally) and let a few calls sit in voicemail until tomorrow. Sometimes you're so busy organizing everyone else that you forget to organize yourself. Perhaps you'd enjoy giving Ringya a try. This app will let you take numbers scribbled on napkins and import them to your phone, so you know who those 13 missed calls are from.
- Techie Teddy
  
  If you've got kids, you've probably replaced your Facebook profile picture with a picture of your cute offspring. When it comes to your phone and your schedule you have to be organized (because sometimes the world around you can be a little chaotic). You like to give people your full attention and sometimes worry that your mobile is distracting you from the important things in life. On the other hand, you wouldn't be without your phone; if a friend or family member needs you, it means they can always get you. Have you considered the Awesome Note (+ToDo) app which could help you organize all your to-do lists?
- Wireless Warrior
  
  Hey, pro, how fast can you clean out your inbox? Probably pretty fast, since you're so organized. You use your mobile to keep the communication lines open, close deals and make decisions at all hours. For you, connecting with people is currency, and so while you probably have one of the biggest voice and data bills in your department, you're reluctant to make huge changes to your devices lest you risk a technical malfunction. You might like the Evernote app for note-making when you're away from your desk.
- One Tech Pony
  
  If it ain't broke, why fix it? That's your motto in life and in mobile. You've got a wide network of friends and family, and you love getting plenty of messages and calls. You'll usually answer and respond promptly, but if you're not available, it doesn't stress you in the least to make someone wait. You're happy with the devices you own and programs you use, and upgrade only as necessary or when your friends start poking fun. Comfortable and confident describe you well, but you may want to surprise people by upping your technology game with the multi-platform chat tool WhatsApp Messenger.
- Plugged In Professor
  
  You might not be the most gregarious character but you sure love your tech and what it can do for you. For you, technology is less about people and more about access to new ideas and unleashing your creativity on the world. Sure, sometimes you forget to organize your contacts, but if a tidy desktop is a reflection of your mind, then who wants a tidy mind anyway? I'm sure you'll get around to organizing the boring stuff one day but right now you're too busy reading the latest tweet from NASA. You might want to try Dragon Dictation to capture all of your big ideas!
- Ichatty
  
  Your phone goes everywhere with you and you've been known to send the odd text from the toilet. Your mobile challenge is ensuring that your social screen obsession doesn't take you away from the thing you love the most: your friends and family. You're probably a video chatting fiend already, but you might want to check out Viber and Google+ Hangouts so that you can chat and text with more than one friend at a time. Oh, and remember to turn the camera off when you have to 'excuse yourself.'
- Next-Gen Geek
  
  Did you hear about the latest operating system, iOS1300? Bet you did, and probably before anyone else. And you take pride in that, because everybody knows 'geek is chic' these days. You're inspired and enthralled by mobile technology, but also worry it is keeping you from friends old and new. You can solve this by geeking out with new apps and programs that connect you with other tech enthusiasts. If you're looking for love, give Zoosk a try. If you've found your better half, both of you might like Couple.
- Smartphone Shrink
  
  You're pretty intuitive and you have some strong ideas about what makes others tick. People often contact you via mobile for your astute analysis. You like to give people your undivided attention and you resist the urge to check your phone through fear of offending the person on your couch. You're determined to live life on your own terms and you're still seeking that dream device to support all of your needs. In the meantime, you might like tracking your dreams with one of the myriad sleep monitoring apps, like MotionX.
- Silicon Simon
  
  You're a text junkie. You love to have the shiniest, newest thing and you're always cooking up a new project or idea. You move quickly and think even more quickly. So what if you're a little disorganized? So what if you've lost two phones in the last year? That's all a part of your creative frenzy. You're there for people when they need you but you're not afraid to ignore a text. More than anyone else, you know that you need to switch off to switch on. To help you get those thoughts down quickly, try out Day One - Journal in the app store.
- Gadget Gary
  
  You probably read tech reviews or watch review videos online to get excited about your next gadget purchase. With all that knowledge (and to the chagrin of the local wireless sales representative) you could be found giving advice to other customers while you shop for yourself. You see the boundless possibilities offered by mobile technology, and are always keen to have the latest gadgets and use them to their greatest effect. You're always tinkering with your settings and programs, seeing what's possible. Sometimes, though, you forget that a lot of mobile innovation is about making us connect with one another. Get out of the settings page and app store, and think about trying a photo app that engages your creativity and gets you socializing simultaneously, like Instagram or Snapseed.
- Mobile Missionary
  
  It's your mobile doctrine but you think others should live it too. To you, emoticons are a sacrilege and it irritates you when people overuse TXT SPK like OMG, LOL and WUD. Your mobile is sacrosanct and you won't put up with mobile sinning like shouting into a phone in public. You don't have a screen stuffed full of apps, but when an app is genuinely useful you become a big evangelist. Nobody has to know if you take a game break every now and then. Why not try Fruit Ninja? You can still play it on silent.
- Mobile Maitre-D
  
  Right this way, sir. I've been holding this time to chat with you. You are the ultimate orchestrator when it comes to mobile. Your day is scheduled to the minute on your phone; if you've got kids, theirs is too. You always answer a call or message - with a proper salutation, too. If someone has to wait, you have your best apology ready. Your only handicap is a fear of deviating from your patterns. You may be missing out on some of the best mobile innovations, including some which can help you maintain your high standards of organization and service. You might like the Weave app, which is great for people who are managing multiple personal projects.
- Linked Out Loyalist
  
  You are the person who always 'keeps it real.' Just because you have access to lots of new tech tools, it doesn't mean you think they're necessarily the best way for you to communicate. You're loyal to your select set of best friends and family, and you want that personal touch that comes from voice calls or video chatting. You probably believe that receiving a handwritten, posted mail is a greater sign of connection than a text message. You like tech, but you view it as a supplement to your relationships. You might get the most use out of a navigation app like MotionX GPS Drive, to find that new cafe where you're meeting your friends.
- Always On Alpha
  
  Your phone better have a strong case, because you're always slamming it down on the table to let people know you mean business! Primarily a tool for work and keeping your team on target, you want it to also say something about you. In your mind, the newer, faster and flashier, the better. You suspect the aviation authorities have their eye on you, because that one time the flight attendant asked you to turn off your phone you almost had an aneurism. CardMunch could be a great app for you; it transforms business cards into contacts on your phone.
Share
Favorite personalities
- Cellularly Conflicted
- Data Diva
- Phub Phobic
- Techie Teddy
- Wireless Warrior
- One Tech Pony
- Plugged In Professor
- Ichatty
- Next-Gen Geek
- Smartphone Shrink
- Silicon Simon
- Gadget Gary
- Mobile Missionary
- Mobile Maitre-D
- Linked Out Loyalist
- Always On Alpha
Truth Central is McCann Worldgroup’s global thought leadership unit. We exist to create original research that can help shape and grow our clients’ businesses.

Previous studies have analyzed attitudes about topics from wellness to privacy, youth, beauty, politics and more.

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